Collect stories.

Use stories.

Change the world

Stories, not facts, are how we change things, how we change our world. But most of us are pretty reluctant to tell them - don't know how or we don't think we should.

And that's fine 'cos I don't want you just telling stories.

You've got to use them. Using stores well is how we change the world.

Of course to do that you've got to have a library of stories you can use and this challenge is how you get yourself that library.

Telling stories is only part of if. Think of yourself as a user of stories, not just someone who tells them...