Mobile is the dominant platform for searches, as 48% of the buyers use smartphones to start searching with a search engine. Source: Google Research
69% of consumers worldwide between the ages of 18 and 39 use mobile devices to research products before they buy. Source: AUM Core
Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%. Google Search is also one of the most popular mobile apps in the United States. Source: NetMarketShare
A “List of products” is the most important mobile website feature of local businesses, with “Opening hours” and “Price list” following closely after. Source: Statista
78% of mobile searches for local business information result in a purchase. That’s higher than from any other kind of device. Source: comScore