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About the author


Lydia Botha

Hi, I’m Lydia Botha. I’m a Chartered Accountant who hung up my accounting hat two years ago in exchange for a plum-coloured marketing hat. I help accounting professionals become more visible online through content marketing – and specifically blogging – to attract, educate, and engage their clients.

After working with and training many accounting professionals like you, I've put together this guide to help you stand out online as an expert with a professional and polished blog that provides awesome value to your readers.

Enjoy!