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About the author

Lydia Botha

Hi, I’m Lydia Botha. I’m a Chartered Accountant who hung up my accounting hat two years ago in exchange for a plum-coloured marketing hat. I help accounting professionals become more visible online through content marketing – and specifically blogging – to attract, educate, and engage their clients.

I've surveyed accounting professionals like you to find out what are your biggest struggles when it comes to blogging. 73.68% said that knowing what to write about is the area they need the most help with – which is why I've put this guide together.