You need people to stay on your page when they stumble across it. You also need them to get all the info they need to decide whether or not they are booking with you.
Not only do you need to take out the trash on your followers and following lists, but you will also need to know how to get the right people following you. Attract your superfans!
Creating the story that gets people raising their hand to want to book with you...isn't that why we are here?