Customers are fickle.
They love you, then they hate you.
They hate you, and then they love you.
They come and go and you often don't know why.
It's expensive to make a new customer and much cheaper to keep 'em.
Yet, customers are fickle.
You know what I'm talking about, don't you.
(I see you nodding your head.)
Well, I've got some Good News.
Customers are people, and people are predictable. Give them the right stimulus and you can create a predictable response.
If you want customers to not be fickle, then you must give them the right stimulus.
So, what's the opposite of "fickle"?
So, what's the right stimulus for loyalty?
The Loyalty Triggers
Loyalty triggers are a set of psychological levers that create real feelings of love and devotion in people.
It's predictable and dependable.
Some of these levers work in seconds. Some take longer, days or even weeks. However, they always work.
Because people are predictable.
This is like a cheat code for the human brain. I learned what makes customers loyal, excited, and eager to part with their money. And I realized that loyalty can be created and cultivated. Jack showed us examples – cults, religions, musicians, colas, tech, cars, coffee, detergent – all successful companies use these same principles. This information is life changing.
Founder / Vinyl Station
Working with Jack Heald has been so refreshing. This program has so much more depth than anything else in the market currently. His attention to detail is amazing. He dives deeper and explains what creates cult-like followings and – even better – how to cultivate a loyal following for my own business.
Founder & CEO / SmartFem Media Group
If you’re like us and lost in a world of marketing insanity with your focus being on building a product and making it happen, then you must use this program. Thank you Jack, can’t say enough how much of a pleasure it is to finally feel like we have a grasp over our marketing. We were in a fog, and now we have clarity.
Co-Founder & CEO / Fract Inc.
Jack has given me a whole new way of thinking about business as well as about my personal brand. Jack’s approach is thoughtful, straight forward, and focused on lessons from history. Therein lies the brilliance!
Director of Venture Engagement / Coplex