Create Devotion to Your Brand with 5 Totally Unfair yet Completely Ethical Techniques
Psychological Tools that Drive Fanatical Loyalty
Customers are fickle.
They love you, then they hate you.
They hate you, and then they love you.
They come and go and you often don't know why.
It's expensive to make a new customer and much cheaper to keep 'em.
Yet, customers are fickle.
You know what I'm talking about, don't you.
(I see you nodding your head.)
Well, I've got some Good News.
Customers are people, and people are predictable. Give them the right stimulus and you can create a predictable response.
If you want customers to not be fickle, then you must give them the right stimulus.
So, what's the opposite of "fickle"?
Loyal.
So, what's the right stimulus for loyalty?
The Loyalty Triggers
Loyalty triggers are a set of psychological levers that create real feelings of love and devotion in people.
It's predictable and dependable.
Some of these levers work in seconds. Some take longer, days or even weeks. However, they always work.
Why?
Because people are predictable.
