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I'm obsessed with this idea of growth-hacking social media...but then, I've been doing this for well over a decade. I was a teenager when MySpace went live - and I decided that I was going to use it to build a following for my business - instead of myself.
I mean, there is so much opportunity there, I get excited each time I think about another way to monetize a stream of income using the platform. For me, it began way back on Myspace.
My very first account was for my first company, PoshLifeBling, which I started in my living room, and took to the red carpet! And I started that company without a single penny. Pure creativity and desire. Desire to be more, do more, and have more.
Since then, I have worked inside of the "celebrity world". Building relationships and even sometimes partnering up with some of the biggest brands of the last decade. I've seen a lot. I've paid such close attention to how Influence works. And I've taken that influential blueprint and followed it to the letter, to create a thriving brand. Two thriving brands, in fact. I'm going to share what I've figured out with you.
Let's take a look at one of my clients + favorite families to watch - because I'm in awe of what they have created since I met Khloe back just about 4 months before the show aired...and in over a decade, they've created this monster presence for every single immediate family member.
And I already know what some will say...they were rich, they were famous. It was easy for them.
That's true. And yet, every rich family hasn't created this success.
I've used this system to create Influence, sell into the 6 figure club within about 8 months in my first business.
Then I repeated that with ThePoshGirlsClub.
Then got hired by a Silicon Valley startup with a mission I truly love that aligns with my own - another 6 figure stream.
I didn't realize what I was doing...but I was creating a systematic circle of Influence that builds trust, helps me reach ICONS, sell my products, and build CREDIBILITY with my audiences - on repeat.
That is what the Kardashians have done.
That is what you can build.
And the scalability totally depends on what you put in.
Let's take a look at some of what's covered in the book...
They say the struggle is real for entrepreneurs, especially just starting out on the Instagram platform. That struggle would include several elements of what entrepreneurs are facing now when building their businesses. Let's take a look at what they are...
You have to have new customers coming in to be able to sustain your business. Everyone's looking for customers. But do you know who yours are and how you serve them? I'm willing to bet you can get more niche to really discover who they are. Let's talk about it.
Every story has a hero, right? The person we see, want to emulate and become more like. They have values that make us feel need, want, and desire. Let's look at how this translates into your customer journey and how you SHOW this story to your audience!
Brand Identity is the way your business comes to life visually. It's logo, graphics, branded content (like your own individual quotes made with your branding), that identify and distinguish the brand in consumers' minds. This may seem easier to do at first - but there's this thing I call Primal Branding that every brand needs to stand out. Let's see how that plays out for you!
Your branded presence is the entry point for your sales funnel. You’re going to need a consistent visual feed that draws your customer’s attention. This is only for those who want to follow my system of drawing your ideal customer to you. That is, getting hundreds of follows with each post instead of chasing the customers.
You’ll need to focus on creating specific, intentional messages that follow a purposeful strategy. That's how you continue to build the know, like + trust factor with your Community. That's what makes them buy - not the pretty graphics, not the inspiring messages - it has to go deeper, fulfilling what they feel is missing. Let's look at building the relationship through value and Influence!
Your launch is the next step. It’s always important to collect leads first. That means, deliver value to the consumer that is directly related to your offer. Tons of it. Then you launch. Let's look at the process for creating successful launches in your business!
...built a network of a million followers @theposhgirlsclub from working from home out of necessity as a single mother.
She dropped out of college after 2 years, only to return 15 years (and two teenagers) later to graduate with honors.
She runs her businesses PoshLifeBling + ThePoshGirlsClub on auto while serving the underserved as the Head of Community and Brand at SV Academy.
She now helps others like her, from non-traditional backgrounds succeed in their careers and businesses.