The best online course for busy small business owners who want to spend less time creating and planning engaging content.
Light Up Your Social Media Content not only shows you how to generate a never-ending supply of content ideas but also teaches how you use those ideas to create and schedule a content plan for an entire year (and beyond)
Before I tell you all the details, let’s talk about who this course is really for….
You’re a small business owner, putting your heart and soul into building the business you love. You understand how important Social Media Marketing is but, despite spending hours creating and posting content, you get little engagement and you’re starting to question what the point is.
Whether you are
just starting out with a business idea you’ve been harbouring for years which you are desperate to share with the world but are not sure how to identify and connect with your audience
a product based business looking to make more sales through social media and have so much more to say than just talking about how fabulous your product is.
a service provider with so much to offer. You know social media helps to find new clients but you want to be able to spend more time with the clients you do have and not feel that social media is keeping you from them.
You’re in the right place and I’m going to tell you exactly how Light Up Your Social Media will give you the tools, inspiration and support on your journey to creating the best content strategy for your business.
Nailed down the content that will have your ideal audience lining up to buy from you
Know exactly what type of content to make and how to make it (without hating or dreading the process)
Created a bank of content ideas that you can refer to forever
Eliminated the stress of last minute panic about what to post
Developed a method to attract your ideal audience and put your products/services in front of them without spending money on ads!
Implemented a process to ensure you never feel overwhelmed by social media content again
Leveraged the power of repurposing so that your content works harder for you
Crafted a content plan for at least the next 12 months
NO MORE CONTENT OVERWHELM AND PROCRASTINATION
I needed some focus & planning on my social media content. After working with Alanah I had the outlines of a plan/strategy for the first two months of 2021 and a recommended scheduling tool that would work for my purposes.
Plus the impetus to start scheduling"
Thank you for the wealth of information you provided. You showed me how to create a really simple, time efficient content strategy that is going to make my page so much more attractive to my audience without heaps of effort on my part.
It all makes so much more sense now!
For the first time ever I have a quarterly plan, a monthly plan and a very loose weekly plan!
Thank you Alanah for such a comprehensive and achievable course.
I really liked this course because I learnt a LOT!!! I liked the mind maps - they really spoke to me and how I work.
I learnt so much from the list of where to search for ideas and what others are searching for.
Build Your Base
Here’s why it's helpful to learn from someone who has been where you are. I know what it's like building up a small business, navigating the balance of serving clients at the same time as keeping up to date on social media, knowing what to post and finding the time to do it!
In this first module, we're going to achieve clarity about what makes your business so amazing and how you can connect with more clients.
You're going to make key 3 decisions about what makes your business unique, how you can serve your ideal audience and what they want to hear from you.
At the end, you'll map out your key content pillars so that you have a crystal clear picture of what content you should create.
Discover the key drivers of what makes your business so appealing to your audience
Identify your content sweet spot. This will help you eliminate the guesswork around what you talk about
Map out your key content messages so that, right from the beginning, you know how to be more relevant to you ideal audience
The Art of Content Creation
Building on the content pillars you have identified we'll use a combination of techniques in this module to create a bank of content ideas.
You're going to figure out the best way to create content that talks directly to your audience and identify a creation process that fits into your busy schedule
Drill down into your content pillars to create an endless supply of content ideas. This is the first step towards creating momentum around what you post on social media.
Discover a method to record ideas that enables you to be clear about your messaging without the danger of being repetitive.
Decide your cornerstone content and take the first step towards creating more engaging content
Crafting Your Content
Now you've figured out your key content messages we'll use this module to dive into some time saving techniques and best practice.
We'll start setting you up for success by identifying what content formats works for you and how you can make multiple social media posts from just one core piece of information
Decide what content format works best for you and your audience
Discover the art of repurposing. Not only will this module motivate you into action but you'll eliminate that feeling that you've run out of ideas by identifying how to make your content work harder for you.
The Content Plan Blueprint
Good news! By the end of this module you will have a reusable process in place to create a content plan that works for you
We'll start off with the big picture yearly view before breaking down into more manageable time chunks. (don't worry it's easier than it sounds) so that you achieve TOTAL clarity about where and when is best to share your message
Finally, you'll map out and schedule a content calender you can actually STICK to.
Discover how to save time by planning ahead and identifying key dates for your business.
Map out your annual content plan and key dates so that you know right from the beginning when to share key messages instead of feeling like you're posting for the sake of posting.
When you enroll during this limited time period, you'll get:
Light up your social Media
4 implementation modules walking you through literally everything you need to do to build a content strategy that works for your business.
A complete step by step guide to creating your own unique content plan starting with the 3 fundamental decisions about you, your audience and your content sweet spot
Downloadable checklists, worksheets and blank templates designed to help you avoid the overwhelm of know-how and where to start.
You’ll be given access to one module per week so that you have ample time to dive into the lessons and complete that part of the plan BEFORE moving on to the next.
I do this to protect your time, attention and focus and help you avoid feeling overwhelmed.
PLUS these bonuses to help you keep up momentum right up until you have a content plan in place (and a process to keep you on track)
5 weeks of live Q&A sessions with Alanah inside the ‘Light Up Your Social Media Content Course” Facebook Group for members only
Get your questions answered to help you keep on track and create a plan that works for you.
(A £250 Value)
What you’ll get:
5 weeks of live Q&A sessions with Alanah inside the ‘Light Up Your Social Media Content Course” Facebook Group. For course members only to make sure you get your burning questions answered and can move forward with confidence
Access to a supportive Facebook community with fellow students. Exclusive to those taking the course with you this is where you can ask questions, help each other out and build connections with fellow small business owners.
COPYWRITING FOR SOCIAL MEDIA
Get your questions answered to help you keep on track and create a plan that works for you.
What you’ll get:
5 top tips of what makes great copy
A checklist of what to include
3 templates you can fill in and start using in your business straight away
When you add it all up thats a total real-world value of £1,250
But because I am super excited to welcome you into Light Up Your Social Media, I’m giving you the opportunity to enroll TODAY at the special price of just…..
Burning Q's your fellow small business owners asked before grabbing their access.
Q: When I join Light Up your Social media, will I get immediate access to all the lessons and modules?
A: I’m not sure about you but whenever I get all the information all at once it can be so overwhelming that I end up not looking at any of it! For this reason, I’m going to release one module a week.
Q: I’ve only recently started to use Social Media for my business. Is this going to be too advanced for me?
A: Short answer? No. Wherever you are in your journey it’s never too soon to think about why you are using Social Media for your business and making a plan about what to post. I see so many businesses struggling to engage and grow their client base on social media because they haven’t taken time to think about their content strategy.
Q: I’m using Facebook, Instagram, LinkedIn, Twitter, Tik Tok (or any other variation). Is this course for me?
A: Yes. Light Up Your Social Media is about building a content strategy and plan that works for your business - regardless of which social media channels you are using in your business (and I’ll cover more of this decision in the course)
Q: I’m feeling a bit overwhelmed by running my business and living my life. Are you sure I have time to do this?
A: I’m not going to lie.. To really see the benefits from this course you need to carve out a bit of time each week - I think about 1 to 1.5 hrs a week. But, I promise you that, if you make that time now you’re going to free up so much time in the future that you won’t regret it.
Q: Will you be available to answer questions if I get stuck?
A: Absolutely. I’ll be doing live Q&A every week answering questions that you have and you can also put questions into the Facebook group at any time. It's really important to me that everyone understand what I'm teaching - I love seeing the 'a-ha' moment.
I personally cannot wait to share my course with you over these 4 weeks….
Mastering a content strategy for my own business has literally transformed my life.
I’m not a natural planner.
When I started my business I knew the social media platforms inside out, how they worked, what format to use and which ones I should use, but content planning wasn’t something I’d thought about. I literally spent hours every day trying to keep on top of thinking and creating posts. I was exhausted and struggling to find time to work with clients.
Whether you’re just starting out with your business or you need to create more time in your life then you owe it to yourself to at least take a plunge to see what your life can look like when you have a plan for what to post on Social Media.
It's taken me a while to figure it out but I LOVE training people - and I'm good at it!
I look forward to meeting you inside Light Up Your Social Media.