When I started as a Virtual Assistant, I used to offer everything to everyone because I hadn’t actually considered who my ideal client was. I just wanted the work and to start earning some money. There is a place for that, but it’s not a place you want to be in for too long.
Sometimes we can make the mistake of staying in that place and forget to move forward. It can become a bit of a safe and ‘comfy’ zone. Which is not great for so many reasons.
(Yep that was me!)
I’ll stop there as this is all feeling a bit sad and I have to tell you now...
This workbook is going to help you to identify those dream clients that you want to work with. It will clear up WHAT and HOW you are going to write your content to attract them, as well as a sh*t load of other useful information and advice to give you the best start possible.
No more doing work that doesn't light you up!
"Sam takes the time to listen to my language, to capture my essence and uses her creative and marketing wizardry to bring it to life"
Owner - Diana Nash
No more staring at a blank screen anytime you need to write a piece of content
No more searching online for hours looking for content creation answers (OMG been there done that)
No more second guessing and procrastinating over content
No more taking on jobs that don’t light you up because you have to pay the bills
No more awkward Discovery Calls with people who didn’t quite get what you were offering
So I did it. I’ve spent time and money on figuring it all out. And once I started to change my messaging and where I was hanging out I had my dream clients knocking at my door. Every single one of my clients is my ideal client!
(what the hell’s an Avatar Sam? Isn’t that a film?)
A ‘Client Avatar’ is just the latest label you will see kicking about online that describes everything in detail about your dream client. Where they shop, where they eat and where they hang out. When you delve deep into all that shizzle, you can start to REALLY connect with your dream clients and immerse yourself into the kind of content that they need to hear from you. The content that resonates with them and gives them all the right tingles!
Well I’m not giving it to you on a plate put it that way! (sorry it doesn’t work like that) You need to spend some time to work through this workbook as it's going to be very personal to you, although the concepts apply to everyone. It’s full of questions, tips and advice to help you generate a sh*t load of content ideas.
Now I’m no copywriter. (I love writing!) But it’s not my day job. I’m a Virtual Office Manager, and part of that role is that I need to have a SUPER CLEAR understanding about how content marketing works. It’s my job to know how to apply this to my client’s businesses. I write content for them so it’s vital that I have a good understanding of how to do it, and to do it well!
"Sam speaks my language, her content research and ability to nail it every time is spot on!"
Owner - Hummingbird Hypnotherapy
✔ Be able to say yes only to those jobs that light you up
✔ Enjoy every working day because you are working in alignment with your business purpose
✔ Be able to turn down the jobs you don’t like because you are working at capacity
✔ Be in a better headspace to think more strategically about your business
✔ Adopt a growth mindset as your business is no longer about staying still in the ‘safe’ zone.
So what you are waiting for?
Do you want to have a ‘go to’ guide to get your content nailed and start living the dream? Or are you going to stay in your ‘safe’ space?