The traditional food &weight model is failing you
You’ve been told that discipline, willpower, and nutrition knowledge are the keys to better health.
But deep down, you already know: it’s not working.
Instead, you’re left:
Feeling ashamed you can’t “stick to the plan”
Blaming yourself when your food or exercise feels out of control
Thinking about food and your body way more than you want to
You’re not lazy or broken.
You’re caught in a loop that is guaranteed to make you feel this way.
Body image — so you understand how cultural pressure shapes your confidence (and why it’s not your fault).
Thought patterns — so you can spot the brain patterns that drain your energy and start shifting them.
Unlike the traditional food + weight model, this process doesn’t pit you against yourself.
It helps you work with yourself — starting with understanding, not blame.
+ audio guide
Yes, I want to understand what’s really going on so I can take care of my health the way I want to.
Emma Wright is a certified Health and Body Image Coach with training in Trauma-Informed Cognitive Behavioural Coaching and Intuitive Eating.
She holds a Master’s degree and wrote her feminist thesis on how appearance pressure affects female athlete performance.
She’s the author of Body Confidence (HarperCollins), and has been featured on RNZ, The NZ Herald, Viva Magazine, The Breeze, and The Project.
Emma is known for her effective and compassionate coaching style where she empowers women to take care of themselves and get their energy back.
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The content and coaching services provided by Emma Wright Coaching are for educational and informational purposes only. They are not a substitute for medical or mental health care. Always consult a qualified health professional before making changes to medication, treatment, or your overall healthcare plan.