Are you a marketer or founder mapping out the future for a small or medium FMCG brand?
Need help creating a brilliant brand growth plan, innovation strategy or piece of in-house research... and want an experienced person to give you tools, techniques, a sounding board or a general shove in the right direction?
Get the help you need, when you need it...
Create an annual or 3-5 year brand growth plan
Consumer and shopper focused
Clear opportunity sizing
Inspiration, ideas, structure, frameworks, process...
Challenge and stretch your thinking
Grow your category with new product ideas
Innovation and ideation: process and inputs / inspiration
Find white space in the category
Filter or screen ideas - create a pipeline
Consumer and food and drink trends
Better brand strategy, brand identity and creative briefs
Positioning, targeting and key messages for new brands
Brand fundamentals (consumer insight, purpose, benefits, values, pyramid)
Create insightful and motivating briefs
Understand shoppers and consumers with research
Empathy with the people who buy and use your products
The ‘so what’ from your data/ research
Help with effective in-house research
How it works
Book a session:
90 minutes / half day / full day
On Zoom or in person (if practical)
Half and full day sessions can include a store visit or safari
Before the session:
We agree clear objectives
You send me pre-reading - and / or I send you questions or frameworks to get you started
After the session:
I’ll follow up in writing with a recap of recommendations and clear next steps
What people say
About Isabel Lydall
A classically-trained marketer who has delivered millions of pounds of brand growth on some of the nation’s favourite brands
Former head of consumer insight and category strategy for a major snacking business
A qualitative researcher, brand planner and human behaviour, emotion and food and drink geek
Expert in working with brands at all stages: creating, launching and getting traction for new brands, and working with more established ones to accelerate their growth with new positioning, messaging or product ideas
Member of the Market Research Society, the Association for Qualitative Research, and MarketingKind.
Costs
2 hour workshop £450
Bundle of four 1.5 hour sessions £1200 (Useful if you want a structured process or regular checkins)
Half day intensive session £690
Full day intensive session £1000
Let's chat
