Are you a marketer or founder creating the future for your FMCG brand?
Doing some DIY consumer or shopper research, and want an expert in your corner?
- helping you choose the right tools and techniques for the job
- making sure you ask the right questions...
- and helping unmuddle what it all means for your brand
Research will help you:
Understand what motivates customers to buy products in your category and find unmet needs
Nail your brand benefit: find the one key message that will work best with shoppers and consumers to drive sales
Identify which shoppers are most likely to buy your products, so you can target more tightly
Test new product or flavour ideas
Test branding, logo, or packaging design (and compare between two or more versions)
Test comms and advertising ideas
Learn what consumers think and feel about your brand and products, so you can optimise what you're doing
Optimise your pricing
Analyse your competitors and find your unique space in the market
Create compelling selling stories for retail buyers and potential investors
Isabel Lydall
A senior-level market researcher and brand marketer who has delivered millions of pounds of sales growth on some of the nation’s favourite brands.
Former head of consumer insight and category strategy for a major snacking business.
A qualitative researcher, brand planner and human behaviour, emotion and food and drink geek.
Expert in working with brands at all stages: creating, launching and getting traction for new brands, and working with more established ones to accelerate their growth with new positioning, messaging or product ideas
Member of the Market Research Society, the Association for Qualitative Research, and MarketingKind.
Find out more at https://curiosityandclarity.com
Some of the brands I've worked with:
What Bitesize sessions deliver:
Clarity on your research goals: what you need to do to achieve your business objectives, and what the research needs to deliver.
Understanding: which questions you need to ask (and how to ask them so that you engage people, and you're not getting biased answers)
Targeting: Decide who you need to take part in your research (and how to find them)
An achievable plan: Pick the right research method for the job (and I guide you on how to do it effectively)
And most importantly, clear insight and action planning... we work together to get the 'so what' from your results.
How it works
We have an initial chat to scope exactly what you need and book in a session / a series of sessions. You can book a call here
Before the session(s):
You send me input to read (your business objectives, questions background info and data, work so far...) - and/or I send you some key questions or frameworks to get you started.
During the session:
The session is tailored to meet your specific objective - and will involve a combination of discussion, mini training and expert feedback / optimising of questionnaires / discussion guides.
After the session:
I’ll follow up with any training slides, a recap of recommendations and clear next steps. I'm also available as a sounding board for any follow-up questions or issues that come up during your DIY research.
What people say
Costs
1.5 hour mini workshop £397
Bundle of four 1.5 hour sessions £1297 (Useful if you want a structured process or regular checkins through a project)
Half day intensive session £697
Full day intensive session £997
Book a call
or
send me an email at
hello@curiosityandclarity.com
