Before you hit the record button, you need a plan. While there are over a million podcasts available for download, most of them are not actively producing episodes because of a lack of strategy. During Day One, we'll discuss the pros and cons of podcasting for your business, the role of audio in 2021 and beyond, and how to create strong podcast goals that complement your business goals.

"If you fail to plan, you plan to fail." During Day Two, we'll take a deep dive into how to create the structure for your podcast by determining the frequency, length, format, content creation process (time), channels, and segments.

As an expert, you already have the secret sauce to helping your clients win. During Day Three, we'll look at your existing assets and discuss research techniques to find topics that your audience cares about to map out your first three episodes.

Learn how to get your podcast out to the right ears through strategic branding and marketing techniques. On Day Four, we will discuss the importance of selecting the right name and tagline for your podcast, protecting your podcast through trademarks, choosing a clean cover art style, and leveraging your website to bring in traffic to your podcast.

Okay, so how do you make money from this thing? Let's be real; no one has time to waste. If making money from your podcast is your goal, we'll discuss several monetization methods you can use. We'll recap what we've learned throughout the week and celebrate the winner of a special Giveaway for those who complete and share the challenge every day.