2023 Qingdao Inbound Tourism London Promotion Week

Welcome to the breathtaking coastal city of Qingdao in Shandong Province, where ancient charm meets modern splendour!

Nestled along the picturesque shores of the Yellow Sea in China, Qingdao welcomes you with its captivating blend of natural beauty, historical treasures, and vibrant city delights. Join us on a virtual journey to the enchanting city as we share Qingdao's captivating sights and rich cultural tapestry.

Venture into the heart of the coastal city, Qingdao's fascinating past, awe-inspiring wonders, and incredible culture via this special online exhibition, presented in association with Qingdao's Municipal Bureau of Culture and Tourism.

Be sure to keep an eye on this dedicated website and our social channels from June 26th to July 2nd 2023 as we celebrate Qingdao Inbound Tourism London Promotion Week.

Accompany us to explore the wondrous and enchanting beauty of Qingdao, have a watch of these beautiful short films and scroll down to find out more!


Experience Qingdao Photo Exhibition


Facing the Yellow Sea, Qingdao is a welcoming coastal city with charming culture and supreme natural beauty in Shandong Province. The city enjoys famous honours such as being an important coastal city, tourist city, international port city, and a nationally famous historical and cultural city. It is also rated by the UN as one of the most liveable cities in the world!

Qingdao boasts an impressive location, a solid industrial foundation, and strong innovative vitality. Qingdao features a landscape of mountains, sea, and town. The cultural traits of heritage and modernity are boldly interwoven here. As a powerful engine for the city's economic development, Qingdao's cultural tourism industry is rapidly transforming. The unremitting efforts made on tourism quality improvement keep Qingdao vibrant in its high-quality development.

We welcome our friends from all over the world to Qingdao for business and pleasure. Join us to feel the charm of Qingdao and discover development opportunities. There are so many things you can do in Qingdao, such as; studying the history, appreciating the culture, embracing the mountains and the sea, admiring the scenery, explore the world, and pondering life's greatest questions. Just one visit is enough to make you fall in love with our city for a lifetime. Qingdao invites you to experience the rich culture, the breathtaking mountain-sea scenery, and the urban fashion trends. Welcome to Qingdao!

This Experience Qingdao Photo Exhibition includes four sections: The Most Beautiful Bay, The Retro City, The Lovable City, and The Vibrant City. The exhibit shall reveal the city of Qingdao from different perspectives in terms of economy, society, culture, transportation, natural beauty, and people’s life.


The Most Beautiful Bay

Qingdao Haitian Centre

The Qingdao Haitian Centre is a super high-rise urban complex that integrates seven major functions: hotels, offices, conferences, business, apartments, sightseeing, and entertainment. Among them is the magnificent T2 Tower, the tallest building in Qingdao.

Fushan Bay

Located in the city’s downtown area, whilst taking a stroll around May Fourth Square and the Olympic Sailing Centre, you can also view wonderful sail boats and rippling blue waves from afar.

Taiping Bay

Known as the "Most Beautiful Place in Qingdao", Taiping Bay is home to beautiful sea bathing areas. Along the bay is Badaguan, which is also known as the "Exhibition of the World’s Architecture".

The Naval Museum of the People's Republic of China

The Naval Museum is the only military museum in China that comprehensively reflects the development of the Chinese Navy.

Qingdao Bay

Picturesque Qingdao Bay will delight you with the Zhan Bridge and Xiaoqing Island enhancing the beauty that accompanies the distinctive architecture and the elegant green trees along the shore.

Established Seaside City

Qingdao is renowned for its distinctive cityscape, where red-tiled roofs are nestled among lush green trees, and the blue sea meets the azure sky.

Golden Beach

Known as the "Number One Beach in Asia", the sandy shores stretch more than 3,500 meters in a crescent moon shape next to lovely clear waters, a gorgeous beach, and a fine sand texture with golden colour.

Charming Bays at Night

When night falls, the beautiful coastline transforms into a vibrant display of colours, a sea of lights reflecting off the sea to a dazzling effect that is truly breathtaking.

Qingdao Ocean Cultural Tourism Zone

Located by the mountain and facing the sea, The futuristic centre is a charming location and the only "National Coastal Tourism Leisure Demonstration Area" in China! It was also the venue for the 2008 Beijing Olympic Games sailing competition.

Laoshan Bay

At the southeasternmost peninsula of Laoshan, the mountain is steep and rugged, with peaks plunging directly into the sea. The peak is covered with black pines, symbolizing "exclusive prominence." The Bay's sights make it a splendid tourist attraction in Qingdao.

Laoshan Mountain Scenic Area

Laoshan Mountain, rich in history and cultural heritage, is the tallest peak along China’s coastline and is renowned as the pre-eminent mountain by the sea.

Qingshan Village Bay

The wonderful Qingshan Village Bay has a history of over 600 years as one of the first "National Traditional Villages". Thanks to Qingshan's terraced fields, village, and fishing port, the bay is known as "The Most Popular Village on Social Media in Qingdao".


The Retro City

Ancient Seaside City

The unique cityscape of red-tiled green trees, blue sea, and clear skies in the Ancient City has captivated countless domestic and foreign tourists.

Historical Area in Western Qingdao

The Historical Area in the West is a historical landmark of Qingdao. Made up of numerous European-style buildings that tell the fascinating history of changes over the centuries.

Qingdao Guest House

The charming guest house is a majestic German castle style building with European architectural features.

Xiaoqingdao Islet

Xiaoqingdao Islet is a small verdant island. The white lighthouse and the statue of a girl playing her harp are icons of Xiaoqingdao Park.

Huashi Building in Badaguan

The Flower and Stone Building castle design is a perfect combination of Roman and Gothic architectural styles.

Zhongshan Road

Initially established in 1898, Zhongshan Road stretches over 1500 meters and is the core block of the downtown area’s ancient city district.

Princess Villa in Badaguan

The Princess Villa is the Danish architectural style with a unique, chic design. There are tales of the Villa being specifically built by a Danish prince for a princess who came to visit Qingdao.

Qingdao Courtyard

Liyuan is a distinctive architectural style unique to Qingdao, characterized by its traditional design. Liyuan is widely recognized as a cultural symbol and landmark of the city.


The Lovable City

Sailing City

Known as the "Sailing Capital of China", Qingdao was the venue for sailing events at the official 29th Olympic Games in 2008.

Qingdao International Regatta

The International Regatta held in Qingdao each year attracts a great number of global sailing enthusiasts to participate.

Aquatic Sports

Qingdao is a city with marine vitality that hosts water sports such as motorboating, wake surfing, and hydrofoil boarding.

Zhanqiao pier

As a symbol of Qingdao, Zhanqiao Pier is an amazing place to observe sailboats and yachts, view the sea, and experience the combination of classical elegance and trendy lifestyles.

Qingdao International Cruise Terminal

With a draft of 13.5 meters, the Qingdao International Cruise Terminal can accommodate the world’s largest 227,000-ton cruise ships around the clock.

Seaside Resort

Exciting seaside vacation activities like cruise ship sightseeing and more exciting coastal events attract many international tourists to Qingdao.

City of Film

Qingdao has been awarded the title of "City of Film" by UNESCO with 40 global leading film studios, including the world's largest underwater film studio, and a 10,000-square-meter film studio!

Qingdao Golden Beer Beach City

Founded in 1991, Qingdao International Beer Festival is the largest beer celebration in Asia. Dozens of beer manufacturers from various countries and regions will participate in the festival which attracts millions of tourists.

Taidong Night Market

Taidong is a commercial pedestrian street that exhibits Qingdao's specialities and represents youthful fashion vitality! When visiting, you can experience and appreciate the local lifestyle. The market generates an incredible annual turnover of RMB 4 billion.

Qingdao Haidian Sunset

The shimmering waves reflect the round orange-red setting sun, and the glow on the water and the sunset in the sky complement each other. At this moment, the seaside of Qingdao is stunningly beautiful, a perfect place to view the sunrise over the sea.


The Vibrant City

Qingdao Jiaodong International Airport

Jiaodong International Airport is a 4F-level international airport with 246 passenger air routes, covering 169 cities worldwide, acting as an aerial bridge connecting the world.

Qingdao Port

Qingdao Port connects with more than 700 ports in over 180 countries and regions globally, making it one of the world's largest comprehensive ports.

Qingdao Metro

The Qingdao Metro has a total operational mileage of 315 kilometres, ranking among the top ten in China. Line 11 in particular is praised as the "Most Beautiful Metro in Qingdao”, connecting the scenic views of mountain, sea, spring, and forest.

Jiaozhou Bay Bridge

The Jiaozhou Bay Bridge stretches the lush waters of Jiaozhou Bay, with a total length of 42.23 kilometres. The bridge is an important part of the provincial-level expressway network in Shandong Province.

Qingdao International Conference Centre

Located within the Qingdao Olympic Sailing Centre, this hub is a comprehensive conferencing venue that combines conference, catering, exhibition, and sightseeing.

Qingdao SCODA Pearl International Expo Centre

The SCODA Pearl International Expo Centre showcases the history, culture, art, and customs of the Shanghai Cooperation Organization by offering a feel for the humanities and traditions of each country.

Qingdao Cosmopolitan Exposition

With a total investment of RMB 50 billion and a site covering 3,000 acres, Qingdao World Expo City is a large international convention centre thriving thanks to the tourism and exhibition industry.

Qingdao Starry Island

Surrounded by the sea and beautiful scenery, Starry Island is a resort area that hosts vibrant industries such as film and television, theatre, hotels, and schools.

Fushan Bay at Night

As night falls and the illumination begins to glow, countless lights sprinkle over the entire bay, shining as brilliantly as a galaxy.

Qingdao at Night Illuminated By Dazzling Lights

When night falls, buildings are lit up, showing the prosperity and vitality of Qingdao City under the bright glow.


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