You know that you have a story to tell, and you know that you + your business are as unique as they come. But… everything just seems to fall flat.
I’ve been there. All of your ideas + plans can feel like a bunch of tennis balls bouncing around in a room made completely of rubber. I’m talking rubber walls AND rubber floors. Throw in some Labrador Retrievers, and it’s a total sh**show.
You’re in luck because Strategy Calls for pet companies are my bread + butter.
With over 10 years of experience in the pet industry, I’ve seen it all! While your biz bestie makes for a great accountability buddy, can they tell you with detail + certainty how your plan will play out in the pet world? (If ‘yes’, keep them. They’re suuuuper valuable.)
Posting for the sake of posting is a huge waste of your time (and talk about a waste of money if you’re paying someone to run your social media). Every single social media post, blog, or email should have a goal in mind.
If you’re having to spend 10 minutes a day organizing your invoices and billing reports, that’s 60 hours that you are spending chasing bread crumbs each year!
We’re talking social media posts, email newsletters, and blog posts laid out by month.
“I feel so much better having all that content planned out for the year and you were GREAT in terms of giving me good advice and helping me flesh out my ideas a little... Everyone else I talk to about this gets overwhelmed - either they don't know enough about animal stuff or about marketing stuff to give me concrete advice - you were able to give me both” - Magda, Holistika Vet