Take Your Business From Idea to "I Did It!".
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Break Through Barriers Holding Your Business Back.
Get business smarts. Load up on financial acumen. The Cheat Sheet brings you:
- Inside Track - Hear from pioneers across industries, size and life stage of business. Get the scoop on business, strategy and insider advice on how to grow and succeed
- The Punch List - Access tight, on-point guides on everything you always wanted to know about business finance but were afraid to ask
- Smart Money – Listen to the experts on every aspect of your business and finance, from how to negotiate as a woman to why trademarks can be a make-or-break issue
Get Smart the Easier Way
Capital & Funding
- What sources of funding can you tap?
- When should you seek funding? How much?
- How can you make yourself and your business more backable?
Get hard-to-find insights on these big questions.
Cash Flow & Profits
- How do you keep your business afloat?
- How can you manage cash and increase staying power?
- How do you navigate your business by instrument?
Be a better steward of your ship, whether it’s a tiny boat or a big ocean liner.
Created Value
- Why should you care about business value if you don’t plan to sell?
- How can you you negotiate the best deal for your business?
- How can you position your business for greater impact?
Play the long game. Avoid the pitfalls that trip up most entrepreneurs by thinking ahead.
The Cheat Sheet Is For You If...
- You're starting up, thinking of starting up or already run a business
- You are an expert in your craft but are fazed by finances
- You have a bigger vision for where your business can be or go
- You're not afraid to learn what you need to know, and smart enough to know what's needed
How We Build It
1. We dig in to understand what's stopping entrepreneurs like you from progressing.
2. We tap into the best expertise and sources to develop high-quality answers and solutions
3. We distill insight into tight, actionable pieces of advice
4. We package it all up and deliver it to you in a readable weekly issue
The Architect
The work behind the curtains is masterminded by Shubha Chakravarthy, a longtime veteran of the banking industry.
Shubha has spent more than a decade managing the aftermath of the subprime mortgage crisis, and is intimately familiar with the financial services industry and its workings.
She’s worked in increasingly senior roles across risk, strategy and other functions at leading companies including HSBC, Allstate and McKinsey & Company.
Shubha has an MBA (High Honors) in Finance and Strategy from the University of Chicago Booth School of Business and an MS (Honors) in Financial Markets from the Illinois Institute of Technology. Her biggest passion is to help women find and fulfill their economic and financial potential.
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