If you’ve ever flicked through a magazine and thought,I’d love to see my products on these pages but I’m not sure where to start then this course is for you! A 5-week live group coaching course that takes you step by step through the process of pitching products to the press, so you can do it like a PR pro and start getting those magazine features you’ve dreamt about.

If what’s stopping you is…

Not knowing who to contact and where to find their details

Deciding what product to pitch

What to say and do when getting in touch

…then this is the course is for you!

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How getting featured in the press can help grow your business 

  • A mention in a magazine can help grow a social media following. I don’t know about you but when I see a product in a magazine that I like the look or sound of I don’t buy it straight away. I head over to Instagram or Facebook, follow them and start engaging with them.
  • A link to your website from an e-zine or blog can help build an email list. When I’m checking out a shopping gallery on magazine website and click on the link to a product I’m loving - I’m more than likely to sign up to their mailing list while I’m there. I get 15% off my order and the business gets my email address, so they can keep in contact and turn me into a regular customer.
  • A feature can open up new selling opportunities. It’s not just retail customers that read magazines - Shop owners and retail buyers do too. A feature can prompt them to get in touch about stocking your products in their shop. This is what happened to one of my clients - Claire, a soap maker who got a full page feature in Woman & Home which resulted in her being approached by Not On The High Street asking her to sell with them.
  • A product placement can bring sales but it’s never a given. Kiss Air had a reed diffuser featured in Prima and sold over 75 of them. The same reed diffuser featured as an editor’s pick in Top Santé but resulted in no sales. However, the fact we can say as seen in Top Santé, a national well-being magazine gives us credibility.

The Product PR Course - what you’ll learn over the 5 weeks

The course starts on Tuesday 1st February 2022

Module 1 – Get PR ready (1st February)

Having a good grasp of what PR is and what’s needed for successfully securing coverage is key, so this is where we start.

  • What is PR and its benefits
  • The different types of press features
  • What does a product business need to start PR?
  • Who is your ideal customer?

Module 2 – Preparing to pitch (8th February)

From understanding how magazines work to identifying PR hooks for your products and the information journalists need, we’ll make sure you have the elements to put together a great pitch.

  • Magazine readership
  • Understanding press lead times
  • Discover product features magazines run
  • Finding the journalist you need to pitch to and their contact details
  • Building a media list and nurturing journalist relationships
  • Identify products to pitch

Module 3 – Pitching (15th February)

This is it, it’s time to pitch your products and secure that coverage. I’ll tell you what works, how to handle every request from the publication and how to make the most of the coverage. We’ll also cover reactive PR in this session.

  • Pitching do’s and don’ts
  • Writing a pitch email
  • How to handle image and/or sample requests
  • Following up with journalists
  • How to maximise coverage
  • Reactive PR opportunities

Module 4 – Top up tactics (22nd February)

Let's explore the other ways you can get press coverage for your product business.

  • Identifying founder features
  • Writing your business story and media bio
  • Piggy backing and newsjacking
  • Competitions and reader offers

    Module 5 – PR planning (1st March)

    Now you know the steps to pitching your products and business, let’s put a PR plan together so you can be consistent and get results. We’ll also go through some resources which will make doing your PR easier.

    • PR goals
    • Planning your PR
    • Using dates and events
    • Creating products that appeal to journalists
    • Scheduling PR into your diary
    • PR resources

    Check out the bonuses...

    • My proven email pitch templates for proactive and reactive PR.
    • Media contacts cheat sheet, sample and line sheet templates.
    • In the 6 weeks after the course I will share my press requests with you increasing your chances of getting press coverage worth £37.50.
    • After the course is done, you won't just be left to it as there's 6 weeks of support from me in the Facebook group. Plus there'll be 1 additional live Q&A call so you can ask any questions as you start pitching your products to the press.
    • The course will have a private Facebook group where you can all connect, share wins, ask questions and champion each other on as your brands become a press favourite.

    What they say…

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    Meet Louise

    Louise loves helping small businesses get seen and shine in the media spotlight to help raise the profile of their brand and grow the business. With her Chartered Institute of Public Relations qualifications and 15 years experience Louise has worked with a variety of businesses from skincare, to jewellery, chocolate and home fragrance. She specialises in product PR – getting products featured on the editorial pages of magazines, newspapers and online media and her clients have been seen in the likes of Cosmopolitan, Woman & Home, Vogue, Country Living and Daily Mail.

    Louise lives in Bedfordshire with her boyfriend and dogs, Dot and Bert. She has a love of coffee, cocktails, Formula 1 and good (or terrible) chick flicks.


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    1. When does the course start? It all kicks off on Tuesday 1st February 2022 7pm GMT and runs for 5 weeks.
    2. How is the course delivered? The course is delivered live via zoom and there are accompanying PDF workbooks, checklists and templates.
    3. When are the coaching calls and how long are they? The calls are every Wednesday at 7pm for 5 weeks and last no more than 1 hour.
    4. what if I can’t make them? They're all recorded and put into your member area of the course, so you can watch them on replay.
    5. Do you offer refunds? No.
    6. How long do I have access to the course for? Forever!


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