Set your blog post up for success before you even begin writing! The night before the challenge starts, spend some time diving into your niche and doing keyword research. You'll get access to the Nail Your Niche worksheet as well as the latest keyword tools
Extra Extra! Read All About It! Grab the attention of your ideal clients from the very first moment they see your content. Start converting leads to clients on the first click.
You only have so many seconds to make a first impression. Readers today are victims of shiny object syndrome and it is your job to capture and keep their attention early. Learn to craft a hook that makes your blog post irresistible so readers will feel compelled to stick around.
To help ideal clients have an emotional response to your blog post, you have to show them you understand their struggle. Highlight their pain points to let readers know you understand them and they will start to trust you and open up. Once readers trust you understand them, they want to believe you can help them. Talk to the ways working with you will help improve their live, their emotions, and their relationships so they see you as an expert.
Readers need actionable takeaways to feel like a blog post was helpful. Learn to give them the reasons behind their struggle, insight into the fears that are holding them back, and tips to improve their situation so they realize you can help.
Now that readers know you, trust you, and see you as a subject matter authority, get them to PAY you. Craft calls to action that motivate leads to go from readers to clients.
I recommend Marissa to anyone who struggles with the creative side of marketing. Marissa makes things happen!
When I found Marissa - a counselor who understands and can simplify content marketing for therapists - I hit the jackpot!
Any therapist who needs help with content or branding strategy should work with Marissa!
1. learn to write the highest converting blog post for the therapy industry
2. master a repeatable writing process so blogging becomes easier and easier each time
3. stop wondering whether the words you're writing are resonating with ideal clients
Have therapist friends who need to learn the best ways to market their practice online??
Click the buttons below to invite them to join our challenge!!