Brand Voice Guide: The Client Magnetizer
This FREE guided worksheet is exactly what you need to stop struggling to write consistent copy that resonates with your ideal clients.
You’ll build a unique brand voice that stands out, puts a stamp of authority on everything you write, and magnets soul clients to your services.
A unique and consistent brand voice is the only way to stand out from the crowd. Simple and easy.
Or is it so simple?
As a coach or a service provider, you want to write copy that converts - that doesn’t feel sleazy. You want your website, sales page, and social media to vibrate who you truly are and resonate with your soul clients.
Getting that tone of voice down pat means you could trust your voice and just write. No more Paralyzed Keyboard Syndrome.
You could simplify your content creation and actually enjoy the process!
You’d be able to feel confident showing up on social media and with your online presence.
You’d feel freaking proud of your sales page and website.
The fact is, building that brand voice is lemon squeezy-easy with the Client Magnetizer.
The worksheet guides you through a creative process that gets your head outside the box. You’ll take abstract aspects of your personality and make them concrete pillars that translate into your daily writing.
In other words, you’ll fairy godmother the shit out of your brand voice.
It’s common knowledge that you need to be yourself, be original and stand out online. But no one talks about how to actually do that.
This guide gives you an actual process to go through to find out HOW to be yourself and show up with confidence online.
You’ll go from confusion to confidence. From crickets to cash. From strangers to sales...okay, you get it. I love alliteration.
Lemme introduce you. This is what the Client Magnetizer looks like:
⚡️A template full of prompts to help you brainstorm your best character traits, personality aspects, and all the little quirks that make you...well, you.
(You’ll be able to customize the template inside Canva - even with the free version - with your own colors and fonts. Pro tip: print it out and put it on your wall to refer to when you need it.)
⚡️A video guide walking you through the whole process
⚡️3 easy-to-follow steps to take your brainstorming session into a fully mapped out strategy for all your content and copy going forward
Here’s the skinny on the special sauce behind the Client Magnetizer:
Before I started copywriting, I was a teacher for 8 years. I’ve developed hundreds of teaching materials that have helped hundreds of students learn skills from English to Creative Writing to Copywriting.
This guide follows one of the best learning mediums in education: the mind map.
People don’t learn well from lists and memorization. They learn by experience, association, and connection.
Mind maps are structured in a way that lets your brain jump around in a natural way, so you can flow creatively instead of cramming yourself into a crowded room of lines, bullets, and graphs.
This map allows your brain to create associations, which helps you remember and retain the information instead of making a list and forgetting it.
When the process feels natural, that’s when you feel confident to talk about yourself and sell your offer. You can know that you’re not being annoying or pushy, but are practicing sleaze-free selling.
You’re showing your audience you care.
You get to be a fresh, yet familiar face to your fans - like an old friend telling them a story.
How do I know this works??
Because it’s the exact process I designed for myself that helps me sign clients consistently every month.
When I started my business, I was stuck as a tongue on a metal pole in the middle of winter.
I knew copywriting, but I just couldn’t sign clients for the life of me. I posted on Instagram every. damn. day. But no one bought from me.
I signed on with a coach who told me, “When I look at your posts, I don’t get a sense of who you are.”
So that’s when I dusted off my old mind map technique. I brainstormed, I pondered, I scribbled…
Several hours and several crumpled up pieces of paper later…(sorry, trees😬) I discovered what parts of my personality I valued and made a plan for how to show up as myself online.
It took about a month of sticking to my plan consistently, but then I signed 3 clients! And the next month, I reached my sales goal. And the month after that, and the month after that!
Now, every single person who pops into my dms or discovery calls, says they resonate with my personality and energy and they want that kind of vibe in their own business.
My brand voice is the actual magnet that attracts my clients to me.
The logical next step was turning my scribbles into a tool that I could share with you. Because I genuinely want to get out there, be yourself, get clients, and kick butt.
"OMG that's exactly what I needed to hear!"
The Client Magnetizer helps you find that balance between how others see you and how you want to be seen.
It gives you a plan for showing up consistently so that when you post on social media, you get comments like:
☄️“OMG that’s exactly what I needed to hear!”
☄️“Wow, this is sooo me!”
☄️and, “I can’t wait to work with you.”
Instead of feeling rejected and frustrated by content that didn’t resonate or get any response, you’ll get more discovery calls booked. People will feel connected, understood, and they’ll want to work with you based on your personality.
You’ll finally feel like a real CEO whose making a difference in the world. You’ll feel excited and inspired to write your content and copy. And heck! You might just enjoy yourself while you’re at it.
In case you’re skeptical that one free worksheet could make such a difference in your business...
These are the messages I get on a regular basis from ideal clients👇
The doctor agrees.
Anne Marie Helmenstein, a Ph.D. in Biomedical Sciences, explained in one of her research articles that thinking actually burns calories in our brains.
Why is this relevant? Because the harder you have to think about something, the more calories you spend. And the more calories you burn, the more tired you become.
(Ever felt tired after a big test? That’s because you burned so many calories by concentrating so hard. )
Donal Miller, the founder of a massively successful marketing agency, points out that brands who make their audience concentrate less, helps them sell more.
Why?
Because if a potential client reads your post or sales page and it feels unfamiliar and confusing, they’ll just keep scrolling. But if they know your brand voice, recognize you, and associate your presence with inspiration and connection they’ve felt in the past…
..they’ll stop the scroll! A powerful brand voice is even more captivating than the best headline or hook you can conjure. When your ideal clients know and love your brand, THAT’S what keeps them on your page. And THAT’s what makes them buy from you.
Let’s do this, my friend.
You’re in the entrepreneur world because you want to make a difference, right?
You’re done with being a corporate cog in the machine. You want to do work that gives you meaning and makes the world a better place.
Building your brand voice is that next step, that foundation for an audience of ideal clients who know, like and trust you.
So click below to access the Client Magnetizer. Build the brand voice that stands out from your competitors and magnets ideal clients to your services.
