If you're a small business owner, and you want to do marketing, but you don't know where to start and you haven't got a big budget, you're definitely in the right place.
A big fat hello to you!
The ZHR Marketing Membership has been designed especially to help small business owners like you understand how marketing works and how you can make it work in your business. It's a mix of training and practical stuff, accessible on-line as and when it suits you, and via virtual get togethers of various sorts.
You'll get help and advice that will enable you to create a meaningful marketing strategy for your business (don't panic, it's not as complicated as marketing people often like to make out!), and we'll go through all sorts of different marketing tactics showing you why they work, how they work, and giving you the tools, knowledge and support you need to implement those tactics successfully.
Every 90 days there'll be planning session, so you can schedule everything in, and make sure you know exactly what you've got to do every week to bring your marketing to life.
It's been designed as a membership group where people can network and build relationships and grow their businesses in a supportive environment.
Join in and reap the benefits for your business!
We've jam packed the membership with so many ways to help you make marketing easier...
You'll have access to our ever growing resources library, that you can work your way through in your own time
Fortnightly virtual networking meetings with other member business owners that are also growing their businesses
An exclusive members only group where you can get to know, and learn from, each other. Ask questions and grow your confidence.
A fab and fun monthly Book Club, reading and reviewing books, live on Zoom, to help you improve different areas of your marketing
Live "Ask me anything" sessions from different marketing experts who are there to help you improve your marketing and grow your business
Fortnightly training webinars, delivered live on Zoom, helping you with specific marketing strategies and tactics that you can put into place in your own business
Keep putting marketing projects off? Diarise fortnightly, virtual, co-working sessions to work specifically on marketing and ask questions when get stuck
Update your marketing plan every 90 Days, in our live on-line session, so you always know what you should be doing, and can measure your progress as you go
There are all sorts of little marketing extras you can be doing all the time. Take part in regular challenges to increase your visibility, incoming leads, conversions etc
The ZHR Marketing Membership has been set up especially to help the small owner - start ups, sole traders, solopreneurs, microbusinesses who want to do marketing but just don't know where to start.
You know you need to do marketing because you need to get those clients in. This membership will help you do just that.
Kick off with the core modules, where you'll be guided with videos and worksheets on getting your fundamentals right (goals, target market, product offering and pricing structure) and then bring your questions to the membership group and expert sessions.
Resources will be added constantly - videos, white papers, worksheets etc, for you to access as and when you want.
Each fortnight we'll be looking at different aspects of marketing, running through different promotional techniques and setting you challenges.
You'll be able to create marketing campaigns with confidence because you'll be helped to:
There'll be co-working sessions, where you can dedicate specific time to work on your marketing projects, and ask questions in the chat.
We'll run networking sessions where you can get to know your fellow members, build relationships, ask for help, pitch your businesses and generate leads. Find out what's working for your fellow members and how it could work for you.
The Marketing Book Club will run monthly. Another great opportunity to learn a new marketing skill, brainstorm ideas about how you could apply that new knowledge in your business and what that might mean for your lead generation and sales.
If you really want to make your marketing successful, you need a plan. And every 90 days we'll have on on-line session where everyone will get to create their individual plan based on the marketing promotions you want to run.
This will be a guided group with a real, qualified marketing person making sure you're getting the most out of it at all times!
Marketing shouldn't be rocket science, and this membership is specifically designed to make it as easy as possible for the budget conscious small business owner.
All this for just £99 per month.
Packed full of value, as well as resources, there will be regular face to face activities where you can learn more and more about marketing, get to know your fellow members, and really focus on getting your marketing right and delivering great campaigns.
The Facebook group will be open every day for check ins, questions, chat and general updates, so you'll never be far from great marketing help and community.
Whatever marketing you're trying to do in your business, you'll need to be putting aside at least half a day a week to work on it, if you want to be successful.
This membership is designed to make it easier and quicker for you to do any marketing you want to do.
We'd recommend attending the marketing planning session every time, if you can. That's just 2 hours every quarter.
The training sessions and networking take up just 2 hours a month, and you can flit in and out of the Ask the Expert sessions, as you need them. Co-working gives you some dedicated time to work ON your marketing, instead of pushing it to the bottom of the pile.
And the other bits -weekly planning, challenges, reviews, joining in with the community. Again, you can spend as much or as little time doing these as feels right for you. You'll get out of it what you put in. When you need more support, it'll all be there for you.
Well, that will be me!
I'm Zoë (Zoë Russell), and I'm the owner of ZHR Marketing and the founder of this membership group.
It's really obvious to me that small business owners get a bit of a raw deal when it comes to marketing. Agencies are really expensive, and apprentices or graduates don't have the experience that's needed for a business like yours.
As a small business owner, you know you need to do marketing, and you'd like to do as much of it as possible yourself, but you just don't know where to start.
Well, that's where I come in. I've got Masters degree in Marketing, and 25 years of marketing experience behind me. I've worked for big companies and small ones, client side and in agencies, doing everything from general marketing to event management, sales promotion to project management.
When I'm not working in marketing, you'll find me training for an upcoming half marathon, cooking or drinking wine. I live in Rugby with my partner, Matt, and our two cats. Our long term goal is to be able to spend our retirement living in different places around the world for a few months at a time.