CNTO London and partners present:

All Under One Moon

September 17 - December 2021

“All Under One Moon” is presented by the China National Tourist Office in London, from September 17 to December 2021.

This special online event celebrates and highlights the core concepts associated with the Mid-Autumn Festival: Home, Hope, Harmony and Health. During this year's celebration, CNTO London and its partners in culture and tourism will be sharing a varied programme of digital content, under five distinct themes: "Festival China", "Creative China", "Wider China", "Collaborative China" and "Historical China". This rich and diverse programme will introduce great Chinese achievements over the last century, and continue to promote the building of a community with a shared future for mankind, and the exchange of culture.

Ensure you don't miss a thing by following our Facebook, Twitter, Instagram, and YouTube pages. 

A message from the Ambassador:

Festival China

September 21st marked the traditional Chinese Mid-Autumn Festival. Various aspects of this festival were explored via folklore, gourmet micro-classes, cultural tours, Mid-Autumn Festival concerts, online exhibitions and other video content. Cambridge China Centre also shared Mid-Autumn Festival customs and family-friendly mooncake making tutorials through visuals, videos and lectures, sharing the Mid-Autumn Festival values ​​of familial and social harmony. These activities convey the profound feelings of Chinese people for family and country, and the idea of ​​building a community with a shared future for mankind.

Creative China

On the 4th-10th of October, the exceptional London Craft Week 2021 took place. We joined the National Base for International Cultural Trade (Shanghai) as they participated in this year's event, sharing the "Amazing China" Intangible Cultural Heritage Video Exhibition, which focused on 36 artistic techniques including Chinese embroidery, ceramics, lacquerware, carving and weaving. The vivid narration by craftspeople led the audience in appreciation of the unique charm and craftsmanship of each intangible cultural heritage, and helped to understand the achievements of China's intangible cultural heritage development literary and artistic policies.
The flawlessly curated films showcased an incredible display of diverse Chinese art. 

You can watch the full London Craft Week 2021 playlist here

UK-based public relations company Make It China presented a “Chinese Cookalong Live” online cooking session, with partners including the Sichuan Provincial Department of Culture and Tourism, which focused on the signature Sichuan dish "Mapo Tofu", bringing home its delicious flavours, and conveying the cultural and touristic charm of Sichuan.

On the 25th of November CNTO London, China Hour, The British Museum, London Chinatown Chinese Association, China Minutes, UK Chinese Food Festival and Make It China all connected virtually to share fascinating cultural interest themed around Shandong Cuisine. Sino British Connection: New Era, New Shandong Cuisine focused on the stories behind classic Shandong eats. The cross-cultural event gathered a diverse selection of guests and included a study into food linked articles in the British Museum as well as Michelin chef-approved cooking! As a result of the broad mixture of activities, the event was a marvellous success.⠀

Wider China

Sky TV’s "China Hour" continued its programme of Chinese documentary screenings, including an introduction of China's poverty alleviation achievements through documentaries such as “A Long Cherished Dream”.

CNTO London will be cooperating with the iPanda Channel to introduce beautiful China and highlight the achievements of China’s ecological development programmes via the collaborative brand of Panda Watching 365.

CNTO London took part in the 2021 World Travel Market, presenting a programme of events during the show, including the World Tourism Alliance's remarkably successful best practices of rural revitalization through tourism 2021. Read below to find out more. 

Collaborative China

This theme highlights the outstanding results of several cross-cultural endeavours in the arts.

October 7th celebrated the wrap party of the new Sino-British co-production "Untamed", a fantasy/drama/biopic feature film based on the true story of famous Chinese translator Zhu Shenghao, who overcame many difficulties to translate Shakespeare's complete works in the early 1900s.

Phil Agland, renowned British director and winner of Golden Goblet, BAFTA, and Emmy Awards, travelled to China to produce the documentary series "The Cradle of Nature", featuring China's Sanjiangyuan National Nature Reserve.

On the 6th of December we marked a special occasion, we are exceptionally proud to participate in the beginning of an exciting new launch. At CNTO London, we’re happy to play a part in the joint vision to promote cultural exchange and bring together distinguished individuals from different fields for an intriguing collaboration that hopes to champion the wonderful capital of Hunan Province, Changsha with an inspirational film.

By overcoming barriers such as distance, travel regulations and different languages the piece will present a moving story that encourages togetherness.⠀The film will explore the remarkable Changsha and share its rich cultural history, as well as aspiring to advance the concept of us all united under one moon. Stay tuned to find out more in the coming months for what is sure to be a unique and unforgettable journey! 

This film is created in collaboration with Changsha Municipal Bureau of Culture, Tourism, Radio and Television, Make It China and The Bristol West of England China Bureau.

Historical China

The "Rediscover China in the UK" series of lectures invited renowned scholars and experts such as Baron von Pfetten; Kerry Brown, Director of the China Institute at King's College London; and Emile De Bruijn, Assistant National Curator at the National Trust, to tell stories about China from a personal perspective. The Consulate General in Manchester, the Society for Anglo-Chinese Understanding, the Sun Yat-Sen Cultural Foundation, the British Institute of Chinese Traditional Culture and others successively launched a series of commemorative activities around the theme of the Revolution of 1911.

As part of “Rediscover China in the UK”, on the 28th of October Mr Emile de Bruijn held a talk on Chinese Wallpaper in the UK and the wider impact of Chinese Culture on the historic houses and gardens of the National Trust. The fascinating event featured guest speaker Dr Frances Wood.


CNTO London is the overseas office of the Ministry of Culture and Tourism covering the UK, Ireland, Finland, Iceland and Norway. For any questions or queries you might have about travel to China, or to get to know more about China, it is best to contact the embassy where you live. Please follow the links below to find out more:

UK -

Ireland -

Finland -

Norway -

Iceland -


If you are press or media looking for materials for any of the 'All Under One Moon' events and activities, please use the link below to email us with your request. 

Our Partners

Many thanks to our valued culture and tourism partners who we are working with during 'All Under One Moon'.