Perfect Strangers to Perfect Customers
Build better Connections: Sell more things
10 Day Intensive Programme: 19th to 30th July 2021 (weekdays)
One 45-min daily session with homework
presented by Lee McQueen
People buy from people they know, like and trust.
Which means that your job as a business owner is to help people get to know, like and trust you, so that they want to buy from you.
Not just to collect likes and follows in the hopes that some of them will buy!
In January this year I sat down and worked out a completely new way to use social media to build relationships, and grow my business.
None of the usual stuff out there was really working for me.
Plus I was mainly using Facebook, and not loving it at all.
What I ended up creating was completely my own new way of showing up, interacting with potential clients, and consistently creating on-brand, meaningful content that connects with my audience.
I went all in on Instagram, because it offers so many more relationship building opportunities.
The Result: My business has tripled in the last 6 months.
Now I'm going to show you how to do it too.
A 10 day intensive small group programme to help you build better connections on Instagram.
Because better relationships mean more sales. Simple.
Build better connections: Sell more things
In Strangers to Customers you will learn how to:
- Meet strangers on Instagram who are your perfect customers
- Take them on a journey from stranger to customer
- Create content that empowers the right customers to buy from you (no icky salesyness here!)
- Build that vital know, like and trust factor
- Turn customers into superfans who tell their friends, and keep coming back for more
- Book now -
Option 1
10 Day Intensive
£247
Split Payment Option Available
(Unicorn Subscribers pay £197 - check your email)
10-day deep dive to completely master
building social relationships to increase sales.
Build better relationships: Sell more things
Option 2
VIP: 10 Day Intensive + 90 Minute Private Workshop
£397
Split Payment Option Available
(Unicorn Subscribers pay £347 - check your email)
10-day deep dive PLUS a private 90-minute
business and marketing workshop with Lee
Build better relationships: Sell more things
Need to think about it?
I've created a PDF for you to print out and mull over while you take your time deciding. Just enter your email address and I'll send it to you.
What's inside
Absolutely no fluff - Straight to the point lessons with actionable homework daily.
Your Social Strategy Plan
Create an uncomplicated social media strategy so you can stop guessing and feel more confident.
Your Brand Values Plan
Find simple ways to communicate what you stand for and build a connection with your audience.
Your Customer Journey Plan
Create a customer journey that helps people feel comfortable enough to want to buy from you.
Clearer Products & Services
Learn to see things from your customers' perspective: make buying from you feel easy and exciting.
Hundreds of Content Ideas
Learn my bespoke process to help you come up with more high impact content ideas than you know what to do with.
Authentic Communication Guide
Learn what to say, how to say it, and who to say it to, so you can foster real relationships with your perfect customers.
Profiles on Point
Refresh your social media profiles so they're saying exactly the right things to the right people.
Your Body of Work
Bring together all the threads of what you do - create a body of work that instantly connects with the right people.
A Simple Daily Plan
Know exactly what to do every day to meet strangers, make a connection, build a relationship and sell more things!
How it works:
Day 1: Strategy: Start with the end in mind
Day 2: Learn to communicate your values
Day 3: Know what your customer wants from you
Day 4: Make buying simple
Day 5: Build a consistent body of work
Day 6: Create your relationship building plan
Day 7: Implement your key social media assets
Day 8: Day to day content that connects
Day 9: Meeting all those perfect strangers
Day 10: Rinse and repeat
FAQs
What will I learn in this course?
You will first learn how to create social media profiles and day to day content that connects with your ideal customers, helps them decide to become followers, and compels them to stick around.
Then you will move on to learning how to find the right people, start a social relationship with them, keep the conversation going, keep delivering on-brand content that builds on that foundation, and finally, how to empower them make the jump from follower to customer.
When does the course start and finish?
This intensive programme includes 10 live sessions held over 2 consecutive weeks:
Weekdays from Monday 19th to Friday 30th July.
What time are the live sessions?
The live sessions will be at 9:30am UK time, Monday to Friday. Two additional Q&A sessions will take place on Thursday 22nd and Thursday 29th July at 8pm UK time.
What if I can't make it to the live sessions?
Attending live is preferable. If you can't make it to all the live sessions though, you can catch up on the recording in your members area.
How long will I have access to the recordings for?
For as long as you need them - you'll get lifetime access to the programme as well as any updates in future versions.
What format will the course be delivered in?
Live sessions will be delivered on Zoom and the recording saved in your members areas. A printable PDF workbook will accompany the course.
Is this for beginners?
This course isn't aimed at complete beginners. You will need to have a business already, and have a social media profile set up and running.
Does this work for any type of business?
Any business that can benefit from using social media as it's main marketing engine will benefit from this intensive course. Chat to me if you're unsure - I'll never sell you something that won't work for you.
Is this about Instagram or Facebook?
The principles of social selling apply to both so there is value in what I'm teaching from a Facebook perspective. However I'm a big fan of Instagram, and will definitely be leaning towards Insta in this course.
Do you offer refunds?
Due to the live nature of the course, no refunds are offered once the first session is live.
Do you offer discounts?
Subscribers to my weekly email, The Unicorn, will be sent a £50 discount code.
Will you offer this programme again?
I do plan to offer this programme again, but the current price is reflective of the fact that this is the first iteration. As I'm trialling the 10 day intensive format, I can't say whether it'll be offered as an intensive or a longer course next time around.
What if I need more help?
A VIP option is available.
Add on a 90-minute private business and marketing workshop to help you make the most of the course content with a personalised strategy.
Nice things people say about working with me :)
"Lee oozes passion for what she does, engages well and very generous with her ideas and teachings."
Hilda Hill | Luxury Vacation Rentals
"Lee is top class and so relatable, which made it really easy for me to actually learn from what she teaches"
Riki Geard | Fit Family Foodie
"I love Lee's teaching style. I buy a lot of online courses, and Lee's has been one of the few that I actually saw through to the end, because of its succinct way of helping you to sort through the mental clutter and focus on the most efficient way to grow your business."
Rebecca LeClaire
ABOUT LEE McQUEEN
Known to her clients as 'our entrepreneurial superhero' and 'a cheerleading business encyclopaedia', Lee McQueen is a Business & Marketing Coach who specialises in helping eager small business owners to find their feet, get out of their own way, and transform themselves into a successful business-building human.
With almost 20 years experience in building her own businesses, Lee avoids most of the hacks and secret formulas found online today, and instead uses a combination of her own bespoke strategies and no-BS coaching to empower small business owners to create a simple, profitable and sustainable business.
Still thinking about it??
If you're like me, you need to think about a commitment like this.
That's why I've created a PDF for you to print out and mull over while you take your time deciding. Just enter your email address and I'll send it to you.
About the bespoke Instagram content mapping process I'll be teaching as part of this course...
"I never, ever thought that plotting out content could be so straight-forward, and be just right for my brand. Learn from Lee! Learn from the best! You'll be so relieved you did."
Lea Williams | Chronicler X
"I’ve been struggling for months to find a way to create content that would be intuitive and not forced or copied from others. Then Lee gave us this kind of treasure hunt map and it's simply fantastic. I finally feel connected to my content and I know my customers will truly be understanding my business so much better."
Tejka Diaz | Living Pix
"Lee's content idea mapping process is so different, so simple and intuitive, that your brain will initially refuse to believe it! This has shifted my whole content-creation process"
Nara Lopez | Copywriter
"I've just learnt Lee's content idea mapping process and it blew my mind with it's wonderful simplicity!"
Eve Walker | Positive Transformation Coach
